The Science of Graphic Design

ARE YOU:

• Wanting to launch a career in design?

• Excited to broaden your knowledge on design theory?

• A business owner who wants to power-up your design team?

• Still deciding on which design field to venture into?

Well then this course is definitely for you.

Whether you’re a complete beginner or a grizzled veteran, this unique course is made to inspire and sweeten your approach to all things to do with graphic design. Enrich your visual communication skills as we uncover things like why fast food companies use a lot of red in their branding, or why car brands have circular logos, and how they hid a dancing bear in the Toblerone logo (check it out!)

• Introduction 03:01

  • 1: Introduction Preview 03:01

• What is Graphic Design 13:35

  • 2: What is Graphic Design [Part 1] Preview 07:26
  • 3: What is Graphic Design [Part 2] 06:09

• Points & Lines 05:40

  • 4: Points & Lines 05:40

• Shapes 10:11

  • 5: Shapes 10:11

• Icon vs Symbol 04:47

  • 6: Icon vs Symbol 04:47

• Scale 04:13

  • 7: Scale 04:13

• Colour 18:57

  • 8: Colour Theory 06:27
  • 9: Colour Psychology 12:30

• Typography 23:29

  • 10: Fonts & Typography [Part 1] 09:42
  • 11: Fonts & Typography [Part 2] 04:36
  • 12: Fonts & Typography [Part 3] 09:11

• Composition 11:02

  • 13: Composition 11:02

• Texture 06:00

  • 14: Texture 06:00

• The Design Process 10:36

  • 15: The Design Process 10:36

• Review 05:08

  • 16: Review 05:08

Discover the fascinating science behind how a design can be created to wow, warn or woo the observer.

Explore things like:

• The power of Points & Lines

• The dynamics of shape psychology

• The influence of colours

• The mechanics of typography

• The harmony of scale

• The beauty of texture

• The artistry of composition

• The elegance of dealing with clients professionally
  
  ...and of course, much more.
  
  It's almost like revealing how magic tricks are done - same thing, but just with graphic design.

You can make the world a better and more beautiful place simply by understanding the Science of Graphic Design.

See you in the course!

What you’ll learn

• You will harness the power of Visual Communication Skills, which is immediately applicable in many career options.
• You will learn Perception Theory in relation to design and how the human brain sees and interprets visual cues & gestures.
• You will understand Design Thinking and how to turn it into problem solving.
• You will build an understanding of Creative Interpretation in regards to graphic design.
• You will learn Professionalism & Consistency in a design-centric approach.

• Anyone eager to launch a career as a designer.
• Beginners interested in Graphic Design theory.
• Advanced designers who would like to enrich, enhance, or refresh their design knowledge.
• Businesses wanting to up their design game.
• Product Designers
• Web Designers
• Logo & Branding Designers
• Social Media Managers
• Marketing Pros
• UI / UX Designers
• Store Designers

• Cool attitude
• Creative spark
• No design or artistic experience needed.

• Brand Specialist
• Web Designer
• Interior Designer
• Fashion Designer
• Advertising
• Marketing
• Motion Graphics
• Creative Director
• Photographer
• Photo Editor/Photoshop Artist
• Videographer

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of Completion

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included